Date: 17th January 2020 at 8:20pm
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As revealed by the Chronicle, have two new sponsors on their media advertising board and have removed the Sports Direct logo in favour of them. Indeed, as was evident during ’s pre-match press conference ahead of the Chelsea game tomorrow, the logos of Barbour and Vitality are now there instead. 

As a result of their sponsorship, members of the are expected to arrive at James’ Park wearing Barbour branding tomorrow. However, as you can imagine, not much of the focus was on the sponsors themselves but on the absence of the Sports Direct logo.

Clearly synonymous with Mike Ashley, the image itself is a reminder of his time in ownership of the football club, with it also being branded across the stadium, as well as St. James’ Park’s name change to the Sports Direct Arena in 2011. So, with it gone, many fans on social media jokingly suggested that a takeover was likely following ’s tweet about the situation.

With that in mind, here’s a look at some of the reaction.


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