Newcastle United have announced that the club’s sleeve sponsor for their 2019/20 kit will be Storm Gain.
The brand, which recently launched an app for the trading and investing of cryptocurrency, will feature on the Magpies’ kit next season, as well as having sponsorship displayed around St. James’ Park, as confirmed by the club.
The Toon Army’s main sponsor this year is Chinese gaming firm FUN88, who will have their name displayed on the front of United’s shirts, as they have done since 2017.
Sleeve sponsorships are par for the course now in the Premier League, and Storm Gain seems to be a relatively un-invasisve one that doesn’t ruin the Magpies’ cracking new away kit. Compared to other examples, like Everton’s partnership with hit game Angry Birds, this one is fairly low key, and as fans, that’s all you can really ask for. Cynics will see this as just another way for Mike Ashley to milk a little more money out of the club, and there is certainly an argument that they’d be right, but at the end of the day, when everybody else is doing it, it would actually be stranger if the owner didn’t go in for this kind of thing. As for the new kit, it’s a stunner, but a lot of Geordies will refuse to buy it based purely on the fact that Ashley would benefit from their money were they to splash out on it.