Despite 12 years of Mike Ashley, and two relegations in that spell, the club are facing a period of upheaval like none before.
With no manager and several key positions to fill this summer, things would be pretty bad at the best of times, but the added complication of a prospective takeover has really brought an unwelcome new dimension to proceedings.
Obviously, were it to go through, then the constant stress and bemusement would all be worth it, but with every passing day the deal looks more and more unlikely.
And the latest revelation from the Chronicle will do little to calm nerves.
This has to be the final straw.
The Bin Zayed Group have been assertive since day one that they were going to wrap up a deal for the club, so to suddenly hear suggestions that they haven’t even bid is flummoxing and infuriating.
Time is running out for any buyer. Even if a takeover could be completed by the end of the window, you would have to wonder whether or not a new owner could make any kind of impact, and nobody wants to buy a club after a transfer window in case they are lumbered with a relegation candidate.
The fact that there are no bids on the table at all, however, is downright worrying.