The Frenchman has appeared in a number of revealing photoshoots alongside fellow ex-footballer Robbie Savage, as well as a number of other high profile sporting and non-sporting stars such as Frank Bruno and Shane Ward.
— Loose Women (@loosewomen) September 24, 2017
The campaign, run by ITV’s Loose Women, hopes to encourage men to talk about their bodies, something Ginola feels is very important but often overlooked.
“The shoot says to men – you don’t need to be ashamed of talking about your body. I think we should all be proud of ourselves.” said Ginola speaking with the Chronicle.
He said: “One day I just fell on the floor and was dead [for nine minutes].
“The clinic told me that nine out of 10 people who return after that happens are in a vegetative state.
“I must have a lucky star – that must be my mother up there watching over me.
“After what’s happened to me I want to do something positive with my life, help other men take a look at their body and their health, and this campaign is helping with those things.”