Bookmaker Paddy Power is well known for its controversial marketing campaigns and now it has taken the mickey out of Newcastle United striker Papiss Cisse’s previous unwillingness to wear Newcastle shirt sponsor Wonga, right outside of St James’ Park!
As you can see from the picture above, as part of its ball of shame campaign, it is using the tagline: “Lend us a ton, ’til payday, Papiss”, referring to Wonga’s status as a payday loan company and assumingly the fact that Cisse isn’t short of a bob or two.
Cisse infamously refused to wear Wonga on his shirt before the start of the 2013/14 Premier League season, but eventually came to his senses, which coincidently was after he was pictured gambling in a casino.
Perhaps what Cisse should be more ashamed of right now is his inability to find the back of the net, something that needs to change sooner rather than later and ideally against Fulham at St James’ Park on Saturday.
Maybe Newcastle manager Alan Pardew should show Cisse this before the game in attempt to fire him up, that is if the Senegal striker isn’t too busy himself firing up the barbecue!