Newcastle lagging behind Sunderland in this regard
Manchester United may have signed a football shirt sponsorship deal this week that blows their rivals out of the water, but the big news for Newcastle United fans is that they’re lagging behind arch-rivals Sunderland.
On the pitch Newcastle may have taken the plaudits last season and fully regained football supremacy in the north-east with their fifth-placed position in the Premier League table, but off it Mike Ashley seemingly has more work to do.
Sunderland have taken a leap over Newcastle in the football shirt sponsorship stakes, with their new deal that will see Invest in Africa featured on Sunderland shirts from this campaign thought to be worth £20 million a year, putting them equal fourth in European football.
This is considerably more than Newcastle’s £20m deal in two years that was signed earlier this year in January with Virgin Money, but there’s no doubt this represents progress and an increase in the revenue brought by Northern Rock’s sponsorship of the Magpies.
The deal with Virgin Money of £10m a year puts Newcastle on a par with Tottenham Hotspur and AC Milan, whose deals with Autonomy & Investec and Emirates Airlines respectively, and leaves all three lying equal 9th in the football shirt sponsorship standings.
Here is the top ten…
1. MANCHESTER UNITED £30m (General Motors)
2. BARCELONA £25m (Qatar Foundation)
3. BAYERN MUNICH £23.6m (Deutche Telekom)
4. LIVERPOOL £20m (Standard Chartered)
4=. MANCHESTER CITY £20m (Etihad Airways)
4=. SUNDERLAND £20m (Invest in Africa)
7. REAL MADRID £16.8m (Bwin)
8. CHELSEA £13.8m (Samsung)
9=. TOTTENHAM HOTSPUR £10m (Autonomy & Investec)
9=. AC MILAN £10m (Emirates)
9=. NEWCASTLE UNITED £10m (Virgin Money)
This is not a bad return for Newcastle, but sponsorship of St James’ Park looks no closer, so Ashley will still be looking for more revenue generating opportunities where he can.
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Newcastle News 24/7
July 31st, 2012
Isnt the mackems deal dependant on results/winning silverware etc???
July 31st, 2012
Who cares about Blunderland
July 31st, 2012
It’s only 1m basic with add ons for silverware and European qualification!!!!!
July 31st, 2012
That is not entirely true. Sunderland will no way get 20 million a year because there is clause after clause for them to reach and they are probably looking more like getting 13-15 mill at the most. I highly doubt Sunderland will win anything this year and I think they will struggle to come 10th. I hope I haven’t jinxed them into winning something now but realistically they still are not a top 10 team.
July 31st, 2012
Sunderland are a more marketable club. A better club with better, more classier fans. Who would want their sponsor stretched across the belly of a fat, drunken idiot who chants “town, town” and “pogo if you love the town”?
July 31st, 2012
aye…sunderlands run in europe next season infront of 52000 will make them more marketable, esp after they finished 5th last season. oh…hold on….
July 31st, 2012
That is a brilliant quote. Can’t wait to spread this around for all to see. The words Sunderland and marketable is the best. I live in Sydney and work with people from all over the world. When I tell them about our rivalry they don’t have a clue where or Sunderland are. They generally ask why we are not more rivals with spurs or arsenal etc. I have to explain its purely for geographical reasons, certainly not on a footballing level. It’s like it’s been for 20 years, minus a few self imploding years, I barely raise an eyebrow to their comments anymore, although found this particularly amusing.
July 31st, 2012
And yet we have 6 league titles to your mere 4. You’re talking to Aussies, they’re clueless to be fair.
July 31st, 2012
Oh and, it’s the first time you’ve finished above us for something like 4 seasons. You’re living in a dream world if you honestly think your rivals are Arsenal. Great read though, very entertaining. Stick to aussie rules football sky boy.
August 1st, 2012
Yopu are full of it mate! I live in Perth and at the Sund vs Newc game last year people were asking the 200 strong SAFC support if Newc were in Scotland but knew Sunderland was near Durham!!!
August 1st, 2012
The only reason the Aussies think Newcastle is part of Scotland is due to the buns in the oven left behind every time the Rievers from Scotland raided Southwards.
Only surpassed by the Smoggy’s deposits made when they built the bridges over the Tyne.
July 31st, 2012
More marketable club? You cannot even fill your ground. More classier fans? What like the morons who keep invading your pitch when you score at home??
July 31st, 2012
Nothing wrong with invading the pitch to celebrate. Invading the pitch to get a match abandoned on the other hand…
July 31st, 2012
The SMB need to win a cup and finish in The top 4, they get 1 million till then
As for the six fingered buffoon JKT run along back to the Stadium of Shite.
July 31st, 2012
JKT – who are these “town” supporters your talking about? Better club, classier fans? You been on the cooking sherry?
July 31st, 2012
Yes better fans and officially voted best fans in the league. Feel free to do a google search. Unlucky.
August 1st, 2012
Do you think that maybe in Nigeria, some team are wearing shirts saying ‘Invest in Roker’?